Primark has continued its previously announced expansion, opening its latest store at City Point in Brooklyn, New York. The Dublin-born retailer has opened two additional New York locations this holiday season, bringing its presence in New York to five total stores. The Fulton Street store at City Point is Primark’s 16th store in the United States and is part of the retailer’s aggressive U.S. growth plan to reach 60 stores by 2026.
“New Yorkers have been experiencing ‘Primania’ more than ever this season and we are so excited to add the City Point community to our growing family here in the U.S.,” said Kevin Tulip, president, Primark U.S. “The customer reaction to our four other New York metro stores has shown that there is an overwhelming desire for Primark’s offering and price leadership and this location will allow us to bring that to an influential group of shoppers in Brooklyn and one subway stop away in Manhattan.”
Shoppers flocked to Primark’s November and December openings on Long Island and in Queens with hundreds waiting in line to be the first to shop, the company reported. Primark City Point will meet the need for affordability in downtown Brooklyn and boasts 49,000 square feet of retail space for shoppers to explore.
City Point is the brand’s 416th store and is one of 10 new U.S. Primark stores set to open in the next year, nearly doubling its selling space in the country.
