Chicken and waffle eatery Sweet Chick has opened Union Square in New York City at 32 East 16th St., the former location of the famed Coffee Shop. The new storefront represents a new prototype flagship for the company as the brand embarks with a fast casual restaurant business model.
Sweet Chick Union Square debuts with a new menu and dining experience, but the same Sweet Chick vibe. Switching to fast-casual was a no-brainer for the brand, and with the recent partnership with Founder’s Table and long-time backing of rap icon, Nas, Sweet Chick is poised to grow exponentially in the coming years, the company said.
“After the past nearly 10 years of showing up and creating community with Sweet Chick, we’re thrilled to be expanding on a new level,” said John Seymour, founder of Sweet Chick. “During the pandemic, our customers were still showing up day after day and we’ve learned a lot from it. Sweet Chick Union Square represents a new era for us — a fast-casual model will allow us to spread love to even more customers across the country while still doing what we do best: creating a neighborhood experience that’s still driven by classic and true hospitality.”
Sweet Chick Union Square’s new operating model includes a contemporary digital menu featuring classic fan favorites, a new line of canned Sweet Chick cocktails and the introduction of new dessert programs including soft-serve ice cream and Cutie Pies: mini pies that will rotate with seasonal flavors. Brunch will be available every day and not just on the weekends and the location will include the launch of a merchandise program where fashion meets culture.
Located at, Sweet Chick Union Square will represent all new Sweet Chick locations moving forward.
