Real Messenger, the social app for real estate that connects the global real estate industry including buyers, sellers, multiple property buyers, investors, homeowners, agents and stakeholders, has introduced its newest platform feature, RealMoment.
The enhancement enables real estate agents to share videos and images of their listings directly on the app, giving the real estate community information about specific properties and catching glimpses of agents’ daily activities so prospective buyers, sellers and other app users understand the agents’ personalities, tastes and unique styles. Agents can share their talents through RealMoment, which will help them build their brands globally similar to influencers utilizing social media platforms, such as Instagram, to promote themselves.
Rather than having to showcase their listings on conventional social media platforms, agents can now successfully rely on Real, fortified with AI technology, to provide an optimal virtual touring experience. The videos through RealMoment give prospective buyers and sellers highly immersive insight into listings through attention-captivating videos with a maximum length of 15 seconds each. The feature also allows agents to post up to a hundred of these 15-second videos per month.
RealMoment is the first to complement a social app for the real estate market, the company said. Real Messenger is built with a chat feature that utilizes sentiment analysis, helping agents to understand their customers, their desired communications styles and their property-buying preferences. The app’s AI component helps buyers find precisely what they seek (i.e., a house with a swimming pool or porch in certain geographical areas of interest). It gives other app users, including investors and stakeholders insights into the current market, the properties available today and how they are currently valued.
“In a world where short-form videos — like those on TikTok, Instagram and Facebook — have become the norm, agents can showcase their creativity with house tours and share their personalities and styles. This way, users can select whom they wish to work and communicate with,” said Thomas Ma, CEO of Real Messenger. “We desired to enhance our full-service social media platform for the real estate market with videos and images to amplify the proptech metaverse experience. We wanted to present it to the broader global real estate community, so buyers, sellers, agents and others are engaged and feel like they’re at the location in person.”
Currently, agents must open multiple social media platforms to showcase videos of their listings or share excerpts from their daily lives. With RealMoment, agents can accomplish these tasks through one application.
