Get ready to snap a selfie as you experience “scent-sational” self-care at the Tree Hut x NYC Pop-Up at 365 Broadway on March 24 and 25. Ranked as one of the top ten Gen Z brands by consumer insights company, Numerator, Tree Hut is inviting its loyal fans to experience a larger-than-life body care routine in real life in a space that highlights the sights, feels and scents of self-care. The “TikTok Must-Have” brand plans to feature its best-selling products and its brand-new Foaming Gel Body Wash collection. The pop-up space will give fans a chance to dream up their perfect body care combination, while capturing colorful Instagram and TikTok-friendly content – and having the chance to take home Tree Hut products.
For its first-ever pop-up, Tree Hut created whimsical installations with bold colors to showcase the brand’s body care regimen, which includes Foaming Gel Body Wash, Shea Sugar Body Scrub, Moisturizing Shave Oil and Whipped Shea Body Butter, in corresponding Cleanse, Exfoliate, Shave, Rinse and Hydrate rooms that each offer a unique way to experience a trending “everything” self-care routine out of the bathroom. From a psychedelic bathtub to life-size product installations and a waterless shower walkthrough, consumers will be able to see, touch and smell Tree Hut while sharing their favorite pop-up moments with their followers on social.
“As a brand that has such an impactful and viral digital presence on social media, we wanted to celebrate our loyal fans by giving them a physical branded space to fully immerse themselves in the colorful and imaginative world of Tree Hut,” said Senior Marketing Manager Hazel Smith. “The Tree Hut x NYC Pop-Up is the perfect place for our consumers to learn about new products, experience the best-sellers they already love and create unique content in a vibrant space that brings Tree Hut out of the shower and into the city.”
The first 100 attendees each day will leave with a set of the entire Tree Hut regimen – Foaming Gel Body Wash, Shea Sugar Scrub Moisturizing Shave Oil, and Whipped Shea Body Butter in one of Tree Hut’s signature scents. The following 500 attendees each day will receive a new Foaming Gel Body Wash and body scrubber.