After years of renovation, Tiffany & Co. unveiled its reimagined flagship on 57th Street and Fifth Avenue, now known as “The Landmark”. Custom artwork, never-before-seen jewels and immersive displays define the new Landmark in what marks the retailer’s first holistic renovation of the store since it first opened its doors in 1940.
Paying homage to the building’s iconic original structure, the beloved façade with its Atlas statue and clock above the revolving doors was refurbished to honor its original design, while the interiors have been completely reimagined.
“The reopening of the iconic Fifth Avenue Landmark is a major milestone for our House,” said Anthony Ledru, president and chief executive officer, Tiffany & Co. “Symbolic of a new era for Tiffany & Co., the Landmark is much more than a jewelry store, it is a cultural hub with an exquisite showcase of architecture and superior hospitality, as well as cutting-edge art and design. It sets a new bar for luxury retail on a global scale.”
Architect Peter Marino reimagined the interior architecture and OMA New York, led by Shohei Shigematsu, spearheaded the renovation of the building’s core and circulation infrastructure as well as the addition of the new three-story volume above the existing building. The OMA/Shohei Shigematsu-led rooftop addition, replacing the office space added in 1980, features two distinct yet connected forms that make up the unified volume.
Upon entering the new store, clients are immediately immersed in an expansive main floor of jewelry cases illuminated by an innovative take on a skylight. In homage to Tiffany’s heritage as a seller of fine diamonds, the ceiling installation spans nearly the room’s length and is composed of an abstraction of facets. Integrated throughout the Landmark’s 10 floors are nearly 40 artworks, including never-before-seen Tiffany-commissioned pieces. The curation features works by renowned artists including Damien Hirst, Julian Schnabel, Rashid Johnson, Anna Weyant and Daniel Arsham.
On the ground floor visitors are immersed in iconic New York City scenery through video walls that project sweeping views of Central Park and the Manhattan skyline when turned on and serve as mirrors when turned off. Wood parquet flooring throughout the building harkens back to the original 1940s design, echoing the original pattern from the store interior. A new Tiffany & Co. clock, inspired by the original Atlas statue and clock, also sits on the ground level.
The heart of the store features a sculptural spiral staircase with undulating transparent balustrades adorned with rock crystal, inspired by and reflecting the sensual and organic designs of Elsa Peretti. The staircase connects floors three through eight, while elevators allow access to every floor.
The Blue Box Cafe by Daniel Boulud offers a unique take on Tiffany’s dining experience. New York’s Michelin-starred chef Daniel Boulud brings a seasonally inspired daytime menu, including (yes) breakfast and tea. The redesigned space now includes a private dining area and bar with art installations. Dedicated museum and exhibition spaces on floors eight and nine will offer a rotation of concepts and storytelling experiences.
The Landmark reopens with a significant investment in leading environmental, health and wellbeing initiatives and was built to operate sustainably for years to come. The Landmark store is on track to achieve WELL Platinum certification and LEED Gold certification.
