VTS, the commercial real estate technology platform that unifies owners, operators, brokers and tenants, has launched VTS Activate, which builds upon the proptech company’s existing history in the TenEx space. VTS Activate goes beyond the strengths of both VTS Rise and Lane to deliver owners and operators with technology and insights not just within a building, but across an entire portfolio.
VTS entered the tenant experience space in March of 2021 with the acquisition of Rise Buildings and continued its investment in the space with the acquisition of Lane in October 2021. By bringing the best of both softwares together and executing on VTS’ ultimate vision, the team has engineered what it calls a transformative technology for its customers to solve today’s unique challenges, including low tenant demand, evolving tenant expectations and the persistence of hybrid work policies.
VTS Activate enables CRE owners and operators to create a fully integrated office experience. Built with technology to retain tenants while differentiating their assets and portfolio, with data and connectivity powered by the VTS Platform, VTS Activate provides tenants with a seamless on-site experience and the capability to manage their day-to-day needs and activity within a building on one centralized app, the company said. VTS Activate is also the only TenEx solution to provide ‘one-app, access anywhere’ functionality, opening a landlord’s entire portfolio to tenants by providing them the capability to choose where they want to work, giving the workers of today the flexibility they demand and delivering a higher level of value.
VTS Activate allows owners to turn their portfolio into an interconnected branded ecosystem – they can now deliver their tenants with offerings and experiences across the many places they choose to work.
“Given the challenges of today’s commercial real estate market, retention is of the utmost importance for landlords, and they need to be armed with a solution that activates every tenant, space, and team within a building – deepening relationships with occupants and their talent, while gaining insights that help teams understand their tenants, how they’re using space, and the value they get from it,” said Nick Romito, CEO of VTS.
Through insights that measure sentiment health and activity, landlords can best anticipate tenant needs, navigate renewals, and expand relationships. Beyond insights, access control, and operations management, VTS Activate is a direct, branded channel between the landlord, building manager, tenant companies and their talent, so the right message can be delivered to the right audience. VTS Activate delivers marketing capabilities that allow community managers to create highly configurable, branded programming across their spaces and tenant network. With the tools to create and deliver compelling experiences and offerings – from events and perks, to flex and retail offerings, and more to keep tenants engaged and coming into the office.
