Simon has expanded its digital search platform, Simon Search, to The Mills and Premium Outlets. Simon Search was launched in June 2022 and is now available at 187 Simon destinations, allowing shoppers to search their favorite Simon center for what they’re looking for across 50+ brands at over 3,300 stores, accessible via the Simon website and app, as well as on-mall digital directories.
“Consumer interest in Simon Search has far exceeded our expectations. It’s clear that this unique tool provides significant value for our shoppers, enhancing the overall shopping experience,” said Mikael Thygesen, chief marketing officer, Simon. “It’s also a great platform for participating brands to tap into shopper demand and drive incremental traffic and sales to their stores.”
Simon Search participating retailers include Asics, Dillard’s, J.Crew Factory, Macy’s, Untuckit and Warby Parker.