MEAG, Munich Re’s asset manager, announced that Swedish men’s shirts brand Eton has leased a ground floor retail space for its New York City flagship at 330 Madison Ave., the Class A, 852,000-square-foot tower.
Eton has signed a 10-year lease to occupy 2,900 square feet on the ground floor of the property that sits adjacent to Grand Central Terminal. A JLL retail leasing team that includes Vice Chairman Patrick Smith, Executive Managing Director Erin Grace and Executive Vice Presidents Matt Ogle and Corey Zolcinski represented Munich Re Group in the lease with Eton. The retailer was represented by Josh Berger and Sam Matayev of Norman Bobrow & Company.
“Eton will enjoy a prime corner location within one of the world’s most unique neighborhoods and we are thrilled to welcome them to 330 Madison where they will enhance the tenant experience and further elevate the building’s prestige,” said George Waldschuetz, MEAG’s senior asset manager. “Flanked by spectacular new developments, such as One Vanderbilt and the new JP Morgan building, Eton arrives at 330 Madison in the midst of an exciting new chapter as rezoning heralds the emergence of a newly energized district.”
The new location, expected to open in the fall of 2023, is a strategic move to further solidify Eton’s position as a leading luxury shirt brand for men in its ever-expanding US and global markets, the company said.
“It’s the right place at the right time to thrive on our growing popularity and enhance our brand presence,” said Atul Midha, Eton global retail director. “Our customers continue to seek a seamless omnichannel service that includes an immersive retail experience as part of the journey. We are thrilled to showcase our entire collection of exclusive shirts and accessories in one of the world’s most dynamic locations.”
