Digital brands Mytheresa and Flamingo Estate have come together to open a summer pop-up in the Hamptons, creating an interactive boutique from a renovated auto body shop.
The store rethinks the origins of the auto body shop through architecture and design, with Mytheresa offering exclusive brand collaborations and products from the world’s leading International designers, with merchandise for women, men, kids and overall lifestyle. Exclusive access to the experience is managed by signing up in advance.
Situated in a highly trafficked area in East Hampton (directly across the road from the popular East Hampton railway station) the store is splashed in the iconic, bold Mytheresa yellow and Flamingo Estate green. Leaning into the car theme and using it as inspiration across all the luxurious design elements, Mytheresa and Flamingo Estate created the unexpected out of classic auto parts: shelves constructed out of tires, luxurious clothing presented on custom designed-car muffler rails and tool sheds housing luxury merchandised accessories and more. Dedicated programming will also take place throughout the season.
Inside of the interactive store, thoughtful co-branded programming will be offered to customers with other like-minded luxury brands that will vary from week-to-week, keeping customers and shoppers wanting more and returning time and time again.
To the side of the main space there will be an Inconvenience Store, where Flamingo Estate and Mytheresa have curated a wide range of exclusive never-been-seen before joint merchandise, as well as non-perishable, luxury pantry items.
“Opening a physical experiential store, together with Flamingo Estate in East Hampton felt like the perfect ‘unexpected’ moment to further bring this wonderful partnership to life,” said Heather Kaminetsky, president of North America for Mytheresa. “We wanted to bring to the sophisticated audience in the Hampton’s a combined and truly unique immersive luxury experience – one that allows us to engage and inspire throughout the summer and to bring our curated offering to them in a more physical way.”
