Adverank, a Software as a Service (SaaS) provider, has entered the proptech space through multiple strategic partnerships with self-storage property management systems.
“The self-storage segment, currently regarded as the hottest asset class, has seen exponential growth” said Adverank CEO and Co-founder Jason Zickler. According to recent studies by Inside Self Storage, rates are at an all-time high, increasing revenue for all reporting REITs by 14% to 22% for the year-over-year period ending in the second quarter of 2023, validating the increasing need for advanced, tailored solutions in this space.
Much of a self-storage facility’s budget is typically allocated toward property management systems and websites, leaving advertising efforts often neglected. Adverank’s proprietary software introduces features set to redefine self-storage advertising. It offers the first-ever real-time integration into self-storage property management systems (PMS) and websites through Adverank.cloud, a browser and mobile-based software as a service. This subscription-based service utilizes proprietary APIs, algorithms and processes to optimize marketing spend, streamline decision-making, drive occupancy growth and breathe new life into numbers.
Adverank’s partnerships include collaborations with Storable and Tenant. Additionally, Adverank announced a partnership with Self Storage Manager Inc., which has been serving the self-storage industry for over 20 years and has gained a significant market share in the mid-size to large operators’ segment of the self-storage industry in the past 4 years, further expanding its growing list of integrations.
“For years, the storage industry has needed a comprehensive advertising solution, and with Adverank, we can now offer our clients the targeted focus they require. Adverank co-exists well with existing vendors and systems that are in place, ensuring a hassle-free addition to any business’s technology stack,” said Self-Storage Manager President Rohan Shenoy. “This compatibility empowers our clients to leverage Adverank’s capabilities without disrupting their current operations, making it a valuable and easily adaptable solution. Together, we are dedicated to revolutionizing the advertising landscape in the self-storage industry, empowering businesses to reach their target audience effectively and maximize their growth potential.”
