Digital real estate company UpEquity has formed a strategic partnership with Brokerage-as-a-Service (Baas) provider Pinnacle Realty Advisors, in a move they say will revolutionize the way agents and their clients navigate the challenging process of buying and selling.
The UpEquity Trade Up program is a “buy before you sell” solution for homeowners seeking a seamless transition from one residence to another. UpEquity works directly with real estate professionals and their clients to remove the burden of home sale contingencies and unlock the equity tied up in their existing homes.
During the ResiRE 2023 event, UpEquity Founder Timothy Herman shared insights into the current U.S. housing market, addressing the persistent supply problem originating from the market collapse and subsequent bankruptcies in the construction industry.
“As interest rates continue to rally, demand for housing goes down, and supply is tightened even further. Most sellers are increasingly anxious when it comes to finding a replacement home,” Herman said, advocating for the economic benefits of fixed-rate mortgage payments over a 30-year period, offering stability compared to the uncertainty of increasing rents.
Collaboration is key, added Sam Sawyer, CEO of Pinnacle Realty Advisors.
“No single company can keep up with the pace of change and build everything internally,” Sawyer said. “We’re finding awesome companies like UpEquity to help our agents and provide their offerings in our marketplace so agents would have an ability to pick and use what they really need.”
