Newswire Mann Market

Princess Polly Opens First U.S. Store at Westfield Century City

Princess Polly, Los Angeles (Photo via Business Wire)

Online Australian fashion brand Princess Polly, beloved by Gen Zers, has opened its first U.S. store at Westfield Century City in Los Angeles, California.

“Opening our first store in the U.S. is a monumental milestone for Princess Polly,” said Wez Bryett, co-CEO of Princess Polly. “We’re confident the brand will thrive as a physical retailer and we look forward to seeing its growth potential come to fruition. Based on feedback from our loyal customers, Los Angeles is the ideal first location to establish our retail footprint in the U.S., and we’re excited to pair the seamless online Princess Polly experience that American shoppers have grown to love with the convenience of a brick-and-mortar store at Westfield Century City.”

The 3,370-square-foot retail space features approximately 200 on-trend Princess Polly styles at any given time in an immersive and interactive experience that goes well beyond shopping. Complete with digital displays, a media wall and personalized product recommendations, the store was designed to engage and captivate shoppers while also serving as a marketing and content engine.

The store will also host special events such as product launches, meet-and-greets with influencers, and styling workshops.

“This is an exceptional achievement for Princess Polly,” said Ciaran Long, interim CEO of A.k.a. Brands, parent company of Princess Polly. “Consumers in the U.S. will be able to explore and try on Princess Polly’s high-quality styles in person before purchasing for the first time, and we’re confident that the store will allow Princess Polly to forge deeper connections with existing and new customers. I look forward to watching the brand expand its retail footprint within the U.S. and in new markets across the globe.”