Newswire Mann Market

True Religion Opens First New Store in Four Years in Atlanta

True Religion announced the opening of its first new store since 2019, located in Atlanta’s Cumberland Mall. The apparel brand’s 46th store in the United States, the 2,000-square-foot full-range store for men, women and children exceeded soft opening projections by 67.9%, the company reported.

“A key component to True Religion’s omnichannel growth strategy is to identify and open selectively in locations where our shopper wants us to be,” said Michael Buckley, chief executive officer, True Religion. “We remain a digital-first, direct-to-consumer brand and are excited to begin adding more physical stores to our mix in the right markets.”

The Cumberland store debuts new visual merchandising, with updated fixtures to enhance the shopping experience. Features include new denim tables and half-body forms to allow shoppers a greater sensorial experience. In addition, new light boxes were launched to highlight core denim pieces and new accessory cabinets to display belts and handbags.