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Melissa & Doug Opens First Flagship Retail Store

Melissa & Doug's first flagship retail store (Photo via PRNewswire)

Melissa & Doug, a top preschool brand for wooden and sustainable toys, will open its first-ever retail store this fall. The 1,600-square-foot store is scheduled to open its doors on October 6, 2023, on the third level of The Westchester, the upscale shopping mall in White Plains, New York, just outside New York City and near Melissa & Doug’s headquarters in Wilton, Connecticut.

As the company’s first brick-and-mortar location in its 35-year history, the store will feature a wide selection of the brand’s top-selling toys across categories including pretend play sets, learning toys, baby and toddler products, puzzles and arts & crafts.

“Melissa & Doug has been a mainstay in the toy industry for nearly four decades, helping families ignite imagination and create lifelong memories together,” said CEO Fernando Mercé. “We’re always looking for new ways to share our important purpose and quality toys with consumers, especially during the gifting season. We’re thrilled to open our first-ever retail store where consumers can discover and shop a curated selection of open-ended, screen-free toys for their little ones.”

Consumers will find top sellers and innovative new products throughout the store with trained brand ambassadors to assist them with their shopping experience. Families can also expect small engaging moments throughout, including a spot where kids can measure how many “scoops of ice cream” tall they are, as well as exclusive take-home activities.

Plus, Melissa & Doug will honor its 35th anniversary with the in-store debut of the all-new Rainbow Giraffe, a special edition of its four-foot giraffe plush toy. The colorful plush is exclusively available at the store and on