GSTQ, a Dany Garcia-founded apparel brand made to magnify one’s presence, opened its latest latest pop-up retail experience at Rockefeller Center. Opening for the fall and holiday shopping seasons, GSTQ Rock Center follows the success of the brand’s two previous popups in New York City’s SoHo and Atlanta.
“We are thrilled that GSTQ is joining the Rockefeller Center campus community in time for the holidays,” said EB Kelly, senior managing director for Tishman Speyer and head of Rockefeller Center. “GSTQ joins a roster of brands that are drawn to the vibrancy and sense of New York City soul that can only be found at the Center. We know they will be embraced by those who come to work and play at Rockefeller Center during this joyful season.”
Now through January 2024, GSTQ Rock Center will be an immersive and experiential point of sale for the brand offering inclusive Fall/Winter 2023 and Holiday menswear and womenswear collections in addition to exclusive styles and accessories. Shoppers will be able to snap up the best-selling GSTQ sheer bombers, holiday styles and suit dressings.
“The in-person connection is important to our brand and for our community to come together. Consumers get the advantage of experiencing our fabrics, clothes, and premium feel in person,” said Katie Mayne, CEO of GSTQ. “We will be using this store as a test model for future brick and mortar build outs and wholesale partnerships.”
