Verlo Mattress, a provider of customizable, luxury mattresses at an affordable price, has signed three development plans totaling 24 new locations nationwide. The franchise has three new development deals that entail six locations coming to Denver, Colorado and Phoenix, Arizona, five locations in Dallas, Texas. three additional locations planned for Houston, Texas and lastly, two locations to be opened in Boise, Idaho, and Raleigh, North Carolina.
“The average person underestimates the importance of sleep and how custom mattresses can have a significant impact on your overall well-being,” said Dirk Stallmann, President of Verlo Mattress. “Our goal is to provide the premier, affordable mattress service that can help provide every unique need with the importance of being locally crafted in the area. We are thrilled by our continued growth and we hope to continue to serve more areas throughout the nation.”
Verlo Mattress brings a unique concept to its communities — the opportunity to physically see their mattresses being crafted locally, and customize their mattresses to best suit their sleep needs. This process of locally crafted products allows customers to purchase affordable, luxury sleep products within their own community, without the middleman markup.
Verlo has also recently awarded other new territories to expand throughout the country. In 2023 so far, Verlo Mattress has awarded territories in Charlotte, North Carolina, Miami, Florida, Noblesville, Indiana, West Chicago, Illinois and Bentonville, Arkansas.
