Fitness brand TYR Sport joins the world of brick-and-mortar retailers with the opening of its first store at Roosevelt Field in Garden City, New York. The 2,200-plus square foot retail space showcases a comprehensive range of TYR’s highly acclaimed products. Visitors can explore the latest in performance footwear, innovative fitness apparel and on-trend accessories.
“The launch of our first retail location is a monumental moment for us,” said TYR CEO Matt DiLorenzo. “We are excited to provide a space for meaningful engagement with our brand. Venturing into brick-and-mortar retail showcases our commitment to broaden the TYR community, and we are eager to further this growth with another upcoming location set to open at South Coast Plaza in Costa Mesa, California in November.”
Grand opening month will also include an in-store appearance by WWE Superstar and TYR athlete Natalie Eva Marie. Shoppers and fans will have the opportunity to chat with the reality TV legend, pose for pictures and get autographs while shopping. These initiatives underscore TYR’s mission to foster a vibrant community around the brand.
TYR Sport was established in 1985 to provide the competitive swim market with new, innovative technical swimwear. Since its inception, TYR has grown to exist as one of the world’s most recognizable fitness and swim brands.
