Productivity software provider Chime Technologies has rebranded as Lofty. This marks a significant step in the evolution of the company and underscores the organization’s persistent commitment to providing practical AI-powered innovations for the modern real estate professional as they seek to better manage and grow their business, the company said.
Powered by AI, Lofty’s cohesive platform ensures real estate pros can spend less time juggling multiple software applications and more time building their business. The Lofty features a single, flexible hub to help automate marketing programs, streamline the sales process, maximize collaboration and convert more leads into transactions. Most recently, the company introduced an AI Marketing Assistant designed to help agents and teams streamline marketing content creation and execution.
“The real estate industry is arguably amid the most significant, positive disruption in its history. It stands to unravel structures that have long undermined innovation and competition. The agents and firms that best utilize technology and systems will outcompete the competition and seize market share,” said Robert Lucido Jr., chief strategy officer at Lucido Global. “Our team has long been impressed by Lofty’s commitment to providing best-in-class innovations that make a real difference in the lives of our agents and teams. We are excited to leverage Lofty’s next wave of product development and aggressively compete in the next era of our industry.”
In tandem with the rebrand, Lofty is also introducing a significantly upgraded mobile app, recognizing that efficiencies generated by AI will enable agents to spend more time out in the field while still requiring on-the-go access to the Lofty platform. Built from inception as a mobile-first offering, the Lofty app will bring together key capabilities and new features including chat groups for team collaboration and management solutions for showings and listings.
“As the real estate industry continues to change rapidly, we have expanded our vision to best meet the evolving needs of our customers, helping them navigate and prosper in a world that will be driven by AI,” noted Joe Chen, CEO of Lofty. “We want our brand to inspire customers to believe in their future success and set ‘lofty’ goals for their business. Our clients can continue to expect the same high level of product innovation and commitment to addressing their business needs through the practical application of AI technology.”
