Thermomix, the all-in-one Wi-Fi-connected cooking appliance brand, opened its first-ever retail space in the United States: Thermomix Miami, located at 3450 NW 83rd Ave. in Doral, Florida. This marks the brand’s first foray into onsite retail sales, where previously the TM6 was only available online or from one of the direct seller’s official Thermomix Independent Consultants. A ribbon-cutting ceremony will be held on November 16.
The new store will also be an experiential space for consumers eager to explore the world of home cooking as well as the country’s first place to purchase onsite the TM6. This announcement comes as part of the company’s aggressive coast-to-coast expansion efforts, including recent news of the brand’s move of its U.S. corporate headquarters from California to Dallas, Texas.
“To bring the world of Thermomix cooking even closer to more U.S. consumers, we thought there was no better time than now to open the brand’s first retail location in the U.S.,” said CEO Fredrik Lundqvist. “After more than five decades as a global leader in smart kitchen tech, we’re thrilled with how fast the U.S. has embraced the brand and are excited to bring it even closer to Miami’s vibrant cooking community with our new space. Thermomix is all about celebrating and discovering the love for food – something Miami residents already know and appreciate. Through our interactive demos, events, and in-store activities, we’ll invite the community to explore simple or complicated, healthy or decadent, and always-delicious meal preparation like never before.”
TM6 is an all-in-one kitchen appliance with 28 functions, popular in Europe and already used in 11 million kitchens worldwide. It replaces numerous kitchen appliances such as a blender, food processor, bread maker, rice cooker and more. Tech-driven with Wi-Fi connectivity, the TM6 offers automatic updates and links to its very own online recipe platform Cookidoo, featuring 80,000-plus meals with step-by-step directions.
The store was designed by Glenda Puente, an award-winning, Miami-based architect known for eye-catching simplistic designs, and with an emphasis on local culture and history.
