Beverage brand Monster Energy has opened Monster Energy Bodega at Madison Square Garden, as part of its official partnership with the iconic venue. Just in time for UFC 295, sports fans and event attendees will now have access to an immersive experience in the heart of the arena. that also will benefit local businesses
Located on the sixth-floor concourse of Madison Square Garden and open during all events at The Garden including sports, music and live entertainment, the Monster Energy Bodega will offer an array of Monster Energy products and a vibrant atmosphere that captures the spirit of Monster Energy and MSG.
“As the official energy drink partner of the Madison Square Garden Arena and the New York Rangers, we’re thrilled to bring the Monster Energy Bodega to this iconic venue,” said Monster Energy CMO Dan McHugh. “This partnership is all about providing unforgettable experiences to fans, and the bodega will be the epicenter of that energy, offering fans a unique space to connect with our brand and enjoy the excitement of MSG events.”
Last year, Monster proudly became the Official Energy Drink Partner of both Madison Square Garden and the four-time Stanley Cup Champions, the New York Rangers. Proceeds from the Monster Energy Bodega, which is just one of the many facets of the partnership, will be used to provide financial assistance to local bodegas throughout the tri-state area who are still recovering from the COVID-19 pandemic.
