Following a successful pop-up store last spring and summer, Australian podiatrist-founded women’s footwear brand Frankie4 has opened its first permanent retail store at the Bellevue Collection, located outside of Seattle, Washington, further amplifying a presence in North America.
Since its inception in 2010 by podiatrist Caroline McCulloch, the award-winning Australian footwear brand has gained a substantial following with its combination of customized comfort and craftsmanship. Frankie4 has also recently launched key U.S. wholesale partnerships with Nordstrom andJ.Jill and the brand has the support of many celebrities.
Designed by JPC Architects, the store features a number of Australian nods including curated coffee tables books by Australian photographer Kara Rosenlund. The store’s clean, modern interior combined with plenty of live plants and greenery is part of the brand’s design concept globally and meant to inspire the idea of wellness and customers’ well-being, the integral aspect of the brand’s DNA.
“We spend a lot of time educating our team on the materials we use, why we use them, what are common foot pathologies that women will come into store with, and how our shoes can really change a woman’s life. Most women consider some kind of pain in their feet to be ‘normal’. Heel pain (plantar fasciitis) is extremely common in women and can be debilitating. Frankie4 exists because living with painful feet is not normal and making the change to good-for-you, supportive footwear is a simple solution for so many,” said Frankie4 Group CEO Hilary McMillan. “Our footwear has helped hundreds of thousands of women, and we look forward to helping many more women in our flagship U.S. store.”
As with all Frankie4 retail stores globally, the Bellevue store will offer expert fittings to all customers to provide a truly customized experience.
