The Fifth Avenue Association has tapped Nest New York to create a magical mood for shoppers this holiday season by scenting the stretch of Fifth Avenue between 46th and 61st Streets with Nest’s home fragrance Holiday. To bring the experience from the street to home, Bergdorf Goodman is partnering with NEST New York on an exclusive shopping experience.
From November 20 to January 4, Fifth Avenue’s lighted holiday tree displays along the sidewalks will scent the streets with the Holiday fragrance. This is the first-ever scented collaboration for Fifth Avenue, who purposefully sought out a New York-based and female-founded brand like Nest New York to provide an elevated experience for New Yorkers and shoppers from around the globe.
“Innovative brand collaborations are central to The Fifth Avenue Association’s mission to make every visit to our corridor elegant and exceptional,” said Marie Boster, president of the Fifth Avenue Association. “Fifth Avenue is the premier home of holiday magic in New York City and attracts visitors far and wide to take in the sights and sounds and, this year, the wonderful scent of Nest Holiday.”
The Christmas tree displays, built by Holiday Collective, emit the Holiday fragrance utilizing state-of-the-art cold mist aroma diffusers from Scent Marketing Inc. to provide a seamless, safe diffusion of scent. The fragrance features a festive blend of pomegranate, mandarin orange, pine, cloves and cinnamon with a hint of vanilla and amber.
“I am thrilled to have been selected by The Fifth Avenue Association to fragrance Fifth Avenue and partner with Bergdorf Goodman to celebrate this momentous occasion,” says Laura Slatkin, founder and Executive Chairman, Nest New York. “As a pioneer in the home fragrance industry, it is a high honor to have been asked to fragrance Fifth Avenue with our Holiday fragrance during this magical season!”
