Carmel Lewis, a 23-year veteran of BRC Imagination Arts, has assumed the role of president of the global experiential planning and design firm.
In her previous role as executive vice president and executive producer, Lewis touched nearly every function during her tenure at BRC, with responsibility for creative and design management, production, business affairs and project development. Her notable projects span the brand, luxury, cultural, entertainment, and sports sectors and include top attractions and destinations around the world for clients like Johnnie Walker, Las Vegas Raiders, NASA, The Coca-Cola Company, Ford Motor Company, The Rock and Roll Hall of Fame Museum, Absolut, The Grand Ole Opry, Google, Guinness, Climate Pledge Arena and Jameson Irish Whisky, among others. Her work has been recognized by numerous global awards organizations for creative and technical excellence.
“BRC is and has always been an experiential planning and design firm dedicated to translating brand and cultural stories into transformative, human experiences that also drive measurable impact and economic growth for our clients,” said Bob Rogers, chairman and CEO of BRC Imagination Arts. “We have remained an industry leader because we pride ourselves in our ability to not just adapt but lead an evolving world, and there is not a doubt in my mind that Carmel is the best person to guide BRC into the exciting future ahead.”
Originally from Memphis, Tennessee, Lewis grew up near Washington, D.C. As the child of a U.S. government civil servant, she spent years of her childhood deployed with her family in Europe and the United Kingdom, a defining experience that is the foundation of her passion for people, places, and their stories. Lewis holds a Bachelor of Science degree in theatre production from Towson University in Maryland, and has a background in advertising, post-production, and theatre.
