Barberino’s, the pioneering chain of Italian barbershops with a luxurious and contemporary approach, has come to the U.S. with a location at 520 Madison Ave. (formerly The Art of Shaving).
The 70-square-meter (approximately 750-square-foot) space, adorned in Barberino’s signature shade of green, will feature three barber chairs and offer tailored services and products designed for American guests. Providing a blend of Italian grooming traditions and innovative techniques, Barberino’s services are tailored to accommodate diverse preferences and time constraints.
Whether it’s the Express (15 minutes) for those on a tight schedule, the Classics (30 minutes) catering to traditionalists, or the Splendidi (60 minutes) for those desiring extra relaxation, each experience is meticulously designed to promote overall well-being.
The service offerings are complemented by carefully curated products, from beard balms to wooden razors, developed in collaboration with leading industry experts. To uphold the quality of its services, an Italian barber will be at the helm of the New York location to oversee the training of U.S. professionals.
Barberino’s journey to the U.S. represents a return to its roots, tracing back to 1910 when Giovanni Callegari, the great-grandfather of Barberino’s co-founder Michele Callegari, embarked on an American adventure. Callegari, renowned as “Barberino,” became a prominent figure in Boston’s international community, shaping the legacy that now inspires Barberino’s foray into the U.S., the company said.
