Chef Guy Vaknin, an entrepreneur and culinary enthusiast known for founding City Roots Hospitality, has announced the opening of its newest New York City concept, Siete, at 37 West 19th St. The 4,300-square-foot space will serve as the vegan-focused restaurant group’s first Mexican concept. Comprised of a ground floor and lower level, the restaurant will seat approximately 72 people plus a bar.
“We have an incredible customer base in New York City and we’re excited to expand our community to Flatiron,” Vaknin said. “The space had fantastic bones, and we’ve made it our own with custom murals that keep the modern and artistic feel of the location.”
Elliot Warren, senior managing director of Kaufman Organization, represented the landlord, Chelsea Sunshine LLC. Noam Aziz of Meridian Retail Leasing represented City Roots Hospitality in the transaction.
“Chef Guy Vaknin’s culinary empire extends its reach across New York City, with 37 West 19th St. standing as a prime location in Flatiron,” Warren said. “This new venture promises to enrich the local community with its vibrant Mexican cuisine. We are certain that this expansion, coupled with its innovative concept, will seamlessly integrate into the company’s ongoing success story.”
City Roots Hospitality was founded in 2012 and has since strived to reshare the way people eat and care for their planet through innovative plant-based cuisine. City Roots Hospitality’s first establishment, Beyond Sushi, has several locations across New York City.
