Ariat International, a maker of Western, Work and English footwear and apparel, has opened its newest flagship store in the heart of Las Vegas. The location offers a wide-ranging, in-store assortment of products and highly-trained staff where customers can expect a premium shopping experience, including expert boot fittings, hat shaping and brand technology education.
The Ariat Brand Shop is part of the new 63 Las Vegas shopping center, located at the intersection of Las Vegas Boulevard and Harmon Avenue. The retail space spans nearly 10,000 square feet, showcasing Ariat’s extensive assortment of premium boots, clothing, jeans, shoes and accessories.
“We’re thrilled to have a brick-and-mortar presence in the entertainment capital of the world,” says Jared Ellis, Ariat’s vice president of consumer retail. “Roughly 40 million people travel to Las Vegas each year, so expanding our retail footprint to the Strip is an exciting next step for the brand. This is Ariat’s first brand shop in Nevada and the largest within our existing fleet. Customers can expect our widest selection of in-store products with style experts available to help achieve that perfect, authentic western look.”
Drawing inspiration from Ariat’s performance-based rodeo scene, the new Ariat Brand Shop blends the brand’s eclectic western lifestyle with the fun and energetic atmosphere of Las Vegas. Welcoming guests into the space with a photo op is a custom, life-size bucking bull sculpture, crafted from hedgewood with fun elements of Las Vegas incorporated. On the second level, customers can find Ariat’s new “Hat Doctor” shop-in-shop showcasing custom fixtures that accentuate the abundance of hats and corresponding accessories on display that can be fitted and personalized.
The store officially opened its doors to the public on February 24, 2024 and held a grand opening event a week later, which included a performance from Ariat artist and country music star, Annie Bosko.
