BurgerFi is turning the Big Apple into the Big Burger as the brand reclaimed its spot in the heart of New York City with the unveiling of its Better Burger Lab guests at 1571 Second Ave. The Better Burger Lab is the first of its kind for the brand, the company said, where it will test products that will not be available elsewhere.
Guests can now savor the NYC exclusive Everything Bagel Burger, featuring natural Angus beef, havarti and grilled onions topped with a cage-free fried egg and served on an everything bagel with garlic and herb Boursin cheese, and the NYC Hot Dog made with American Wagyu beef topped with Golden’s Spicy Brown Mustard and sauerkraut.
“We know, as a brand, that guests are looking for unique dining experiences, which means we need to go where the guest is in life. That’s why we created the Better Burger Lab in our flagship restaurant to craft distinctive experiences and get real-time feedback from guests,” said Carl Bachmann, CEO of BurgerFi International. “The Better Burger Lab will be the launching pad for innovation we plan to introduce across our system. Guests can try our new Fried Chicken Sandwich as a sneak peek preview only in NYC and our Breakfast Everything Bagel Burger is an exclusive NYC store product offering.”
Guests will also be able to try the new Prime Rib Burger, fried and grilled chicken sandwiches, Grilled Chicken salad bowl, and NYC-only wing flavors such as Ghost Pepper Honey Jumbo Chicken Wings and Lemon Pepper Jumbo Chicken Wings and a Spicy Fried Chicken Sandwich.
For residents of NYC, becoming a V-Fi-P, a member of the BurgerFi Rewards Program, is a must, as you might snag an invitation to exclusive tasting events. V-Fi-P members are the only ones who would have advance notice as well as special “surprise and delight” rewards.
