Measurabl, an ESG (environmental, social, governance) technology platform for real estate, has named Chris Zegal senior vice president of marketing. Zegal brings over two decades of experience in marketing strategy, branding, product marketing and public relations and nearly a decade of commercial real estate expertise.
Before joining Measurabl, Zegal served as the head of marketing at Ten-X, an online auction platform for Commercial Real Estate (CRE). While at Ten-X Zegal spearheaded one of the largest campaigns in commercial real estate, Battle of the Bids, which gamified investment sales, attracted over 10,000 players, and awarded over $3 million in prizes to contestants who were most accurate in estimating property sales prices during online auctions.
Prior to Ten-X, he served as senior vice president of marketing and corporate communications at Walker & Dunlop. One of Zegal’s notable achievements at Walker & Dunlop was the successful launch of the “Walker Webcast,” the most highly watched webcast in commercial real estate, with millions of views across multiple channels.
Zegal’s expertise spans go-to-market strategy, digital marketing, sales and marketing integration, corporate communications and strategic consulting.
At Measurabl, Zegal will be responsible for leading the marketing team by developing marketing strategies to enhance the company’s brand expansion, customer acquisition, branding and launching the new Next Gen platform and driving overall growth and expansion.
“We are thrilled to welcome Chris Zegal to the Measurabl team,” said Maureen Waters, chief growth officer of Measurabl. “Chris’ expertise in marketing and the commercial real estate industry make him an invaluable addition to our growth leadership team.”
