Global real estate technology fund Second Century Ventures, the strategic investment arm of the National Association of Realtors announced the acceptance of eight companies to the 2024 Reach program. Launched in 2013, this marks the 12th cohort focused on accelerating technology solutions for the U.S. residential real estate sector.
Companies selected for the 2024 program represent a diverse range of solutions across the entire transaction life cycle, from pre-contract to post-close. Collectively, these companies have raised more than $55 million in funding and employ more than 300 individuals worldwide.
The companies accepted are: Chirpyrest, a social commerce marketplace that empowers real estate professionals to earn cash back when they shop and share their curated finds; Final Offer, a consumer-facing, agent-driven negotiation platform for residential real estate; Kukun, a real estate data, analytics and applications platform for homeowners and the industries that serve them; Notable, simple pay-at-close financing for everything a client needs to prep their home for sale; Purlin, AI tools that convert client conversations into transactions by simplifying business dealings among real estate agents and settlement service providers; Scout, which helps agents find and engage homeowners with AI-driven automated personalized email outreach; Trackxi, a collaborative deal and task tracker for real estate agents, teams, clients and consumers and Unlock, helping consumers unlock the power of home equity without interest charges or monthly payments.
“These companies are poised to significantly advance the real estate landscape in the year ahead and for many to come,” said Dave Garland, managing partner, Second Century Ventures. “By scaling solutions through the Reach program, we are providing real estate agents with promising new tools and technologies, empowering them to better serve their clients and stay ahead in an ever-evolving industry.”
Reach offers a robust curriculum including education, mentorship, exclusive networking opportunities and significant exposure to the global real estate marketplace.
“Through the Reach scale-up program, we’re catalyzing transformative advancements at the intersection of technology and real estate,” said Mark Birschbach, NAR senior vice president, strategic business innovation and technology. “Our aim is to push the boundaries of what’s possible, equipping agents who are Realtors with tools and insights that foster exceptional client service and operational efficiency.”
