Foot Locker Inc. (unveiled its new retail concept that delivers an elevated shopping experience and unrivaled customer service. The global retailer introduced the reinvented retail format at its Willowbrook Mall location in Wayne, New Jersey, and will incorporate learnings from this concept into new stores.
Informed by customer insights, this “store of the future” features a bold storefront, distinct in-store environment, expanded footwear and accessory selections, an emphasis on sustainability, dynamic digital fixtures and other technological advances. The concept also provides Foot Locker’s sneaker ambassadors, the iconic Stripers, with the ability to elevate their customer service through a sharpened high-tech toolkit.
“Our new store concept cements Foot Locker’s position as the leader in sneaker culture by offering an engaging, cutting-edge shopping experience for the sneaker passionate,” said Mary Dillon, Foot Locker Inc. president and CEO. “As we continue progressing against our Lace Up Plan, this inventive retail experience delivers on our promise to power up the portfolio, while providing an unparalleled, omni-focused customer experience.”
The prototype features an intuitive shopping journey that encourages discovery and easy navigation; bright new sections near the store’s entrance that prominently spotlight Foot Locker’s latest sneaker releases and trending products; dynamic storytelling opportunities that amplify Foot Locker’s brand partners and enhance product presentations; a distinct communal try-on zone; “Sneaker Hub” that offers specialized lacing customization, expanded Omni ordering choices and personalized FLX experiences and advanced inventory and checkout technology.
“After nearly 50 years, Foot Locker continues to be the beating heart and global home for all things sneakers,” said Frank Bracken, Foot Locker Inc. executive vice president and chief commercial officer. “Building on our sustained momentum, we’re thrilled to bring our revitalized store expression to our customers across the globe, inspiring them to shop top brands and unlock their inner sneakerhead with the help of our iconic Stripers.”
Throughout 2024, additional locations of Foot Locker’s new store concept will open, including the brand’s flagship location on 34th Street in New York City. The store will also introduce a reimagined Kids Foot Locker experience, including a space where parents and kids can meaningfully connect. Additional reinvented Foot Locker store concepts will be introduced globally in Paris, Melbourne, and Delhi throughout the year.
