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TPG Promotes Critzman to Retail Studio Director

Brian Critzman (Photo courtesy of TPG Architecture)

TPG  Architecture announced the promotion of Brian Critzman to retail studio director. With more than two decades of experience in retail design and previously serving as retail director at the firm, Critzman will lead a dynamic group of designers and architects within the firm’s team-of-teams structure. He plays a crucial role in overseeing the technical aspects and, in collaboration with other studio leaders, provides valuable insights for overall project direction, the firm said.

“From day one, Brian has not only stepped in, but also stepped up, proving himself invaluable for his versatility in working skillfully across different teams and project types,” said Ron Alalouf, managing executive at TPG Architecture. “Brian stands out as a leader within the studio and the entire firm through his dedication and commitment. He continually strives for the growth and success of both employees and the firm’s relationships.”

Critzman joined TPG in 2013 and as part of its Retail Studio has served as an trustd advisor and partner to clients at both the national and international levels. His multifaceted background, encompassing both technical expertise in architecture and construction, enables him to see projects from all stakeholder perspectives and transform creative ideas into effective, efficient drawings that uniquely blend aesthetic appeal and function, TPG said. Critzman’s proven track record includes a diverse body of work across high-end European luxury retail and landlord services.