RentSpree, a provider of rental software in the U.S., announced its latest partnership with REcolorado, the largest multiple listing service (MLS) in Colorado.
This collaboration marks a significant step forward in simplifying the rental application process for REcolorado subscribers and their clients in the market. RentSpree’s integration on the MLS platform introduces ApplyLink, an instant application feature for rental listings. ApplyLink is designed to reduce the time spent processing rental applications, ultimately leading to increased efficiency and returns for real estate professionals.
The integration of RentSpree’s tenant screening capabilities within REcolorado’s listing module eliminates the need for time-consuming back-and-forth interactions between agents, applicants, and property owners. This integration, offered at no cost to REcolorado subscribers, not only streamlines the rental process but also enhances lead generation capabilities.
REcolorado is the 16th largest MLS in the nation with more than 26,000 subscribers. President and CEO Gene Millman stressed the organization’s dedication to providing state-of-the-art rental technology to its members, recognizing the pivotal role of rentals in both regional and national real estate markets.
“REcolorado’s priority is to be a business partner with real estate professionals throughout the state, which means empowering them with data and services they can use to connect with and serve their clients,” said Millman. “Renting is commonly an entry point into the market for prospective home buyers. Enhancing our offerings with rental technology will not only give another avenue for agents and brokers to provide value to their clients but will also streamline the process of helping renters find their next homes.”
In April, the Denver metro housing market remained robust, supported by the strength of the regional economy, low unemployment rates, and healthy job growth. While the number of properties leased through the REcolorado MLS system dipped slightly from last year, there was a 20% increase compared to last month. Additionally, the number of rental listings added to REcolorado increased 20% from March to April. According to REcolorado data, the median lease price saw a 2% year-over-year increase.
“We’re excited that REcolorado joined our MLS Partnership Program, as it enables us to help simplify rentals for MLS members and their clients in this key housing market,” said Michael Lucarelli, RentSpree CEO and co-founder. “This latest partnership underscores RentSpree’s commitment to truly revolutionize the rental process on a large scale.”
