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Wayfair Opens First Large-Format Store

Wayfair Wilmette store (Photo via PRNewswire)

In what it calls “a significant milestone in the company’s journey to meet customers where and how they prefer to shop,” digital native Wayfair Inc. has opened its first large-format store in Wilmette, Illinois. Spanning 150,000 square feet, the two-story Wayfair store is a one-stop shopping destination, offering furniture, home decor, housewares, appliances and home improvement products, for any style, space or budget.

Customers can explore 19 departments and find anything they need for their home, with the assistance of in-store experts and curated collections to make the process effortless and enjoyable.

“We are committed to providing our customers with unparalleled shopping experiences, tailored to their preferences, whether they choose to shop online or in-store. The opening of our Wilmette location marks an exciting chapter for Wayfair, reinforcing our position as the premier destination for home goods,” said Liza Lefkowski, vice president of merchandising and stores. “Our store is thoughtfully designed to be both inspirational and practical, empowering shoppers to create spaces that are just right for them.”

Store features include a selection of furniture, home decor, kitchen, appliances and home improvement together in one space, on-site expert design services; delivery, frequently free, within a day or two and The Porch, an all-day café featuring small bites, salads, soups, handhelds and more.

In tribute to the community, Wayfair commissioned artist Alyssa Low, Chicago resident and Long Grove, Illinois native, to create a custom mural weaving in references to both Chicago and Wilmette, displayed along the north exterior wall of the Wayfair store.