Sierra, the TJ Maxx sister brand that focuses on active and outdoor brands for the whole family, will open its 100th store in Sheboygan, Wisconsin’s Deertrace Kohler shopping center on May 31.
As part of the milestone celebration, Sierra is road-tripping from Chicago to Sheboygan in the Sierra Active Wagon stacked with 100 Sierra products Items that will be available to shoppers in the new store include kayaks, sleeping bags, yard games, sporting goods, pet essentials, hiking boots, yoga mats, running shoes, ski and snow gear and more.
The fun doesn’t stop there – Sierra lovers can join in on the celebration by keeping an eye out for the Sierra Active Wagon and, if spotted, post an Instagram story or in-feed post tagging @sierraofficial and #SierraSweeps for the chance to win one of ten $1,000 gift cards for a shopping spree at any Sierra store or online at Sierra.com! See below for additional information.
“Reaching 100 stores is a testament to our loyal shoppers who share our love for getting active,” said Sierra Vice President and Marketing Director Caitlin Kobelski. “We’re excited to bring our unique shopping experience to Sheboygan, providing a convenient destination to gear up for their next adventure with an extensive selection of top brands at incredible prices. As we continue to grow our nationwide footprint, we will continue to provide shoppers with all the apparel, footwear and gear they need to enjoy the day-to-day activities that suit them best, without breaking the bank.”
The company will celebrate the new store and the expansion of its nationwide presence with a donation to Feeding America Eastern Wisconsin, a hunger-relief organization in the state, the National Park Foundation and Kaboom!
