Banana Republic has unveiled its revitalized New York City flagship store at 552 Broadway, between Prince and Spring Streets in Soho. The space has been redesigned in collaboration with architect and interior designer Noa Santos, of Nainoa, and creative advisor Jacqueline Schnabel.
Featuring an elevated store design and retail experience, architecture and art become an immersive surround sound for the brand’s fashion and home collections. Shoppers are invited to discover Banana Republic’s women’s and men’s ready to wear and accessories — from sustainably sourced cashmere to European flax linen to exclusive vintage pieces from the Banana Republic archives. New to the SoHo store is the addition of BR Home, including furniture, lighting and other home goods.
Spanning 17,000 square feet and two stories, the store also offers a range of services including custom tailoring and personalized concierge and styling services.
“It was a special experience to collaborate with Noa Santos, Jacqueline Schnabel and the in-house Banana Republic team to curate an incredible SoHo Flagship experience that celebrates the brand’s heritage with a modern point of view through immersive experiences across fashion, art, global culture and more,” said Gap Inc. Creative Director Zac Posen.
The store boasts luxe materials like travertine, brass and Venetian plaster, and an array of art and artistry, including an installation by Mexico-based artist Angela Damman, known for using sustainable handmade textiles made from regenerative native plant fibers. Throughout the store, customers will find a variety of other artworks that will be rotated seasonally in partnership with Schnabel. The first includes a bespoke chair, wall hanging artwork and hammock displayed amid lush greenery in the entry area and windows.
