Outlet and open-air center operator Tanger will bring five additional Sephora stores to its shopping centers this year, significantly advancing Tanger’s offerings in the beauty and wellness category.
The five new Sephora locations, each averaging approximately 5,000 square feet, will open later this year in Tanger’s shopping centers in Charleston, South Carolina; Deer Park, New York; National Harbor, Maryland; Palm Beach, Florida and Phoenix/Glendale, Arizona. Sephora has one existing location at Tanger’s Bridge Street Town Centre in Huntsville, Ala. The store was in operation when Tanger acquired that center in late 2023.
Expanding beauty and wellness offerings is part of Tanger;s overall strategy to diversify its portfolio with new brands and categories outside of apparel and footwear, including home furnishings, food and beverage, and entertainment. Tanger has leased nearly 200,000 square feet of new-to-portfolio brands since January 2023, including other non-apparel, elevated and digitally native brands.
“We continue to evolve our centers into true destinations by elevating and diversifying the overall brand and category mix across our portfolio, bringing in new, high demand categories and brands to attract the next generation of shoppers,” said Stephen Yalof, president and chief executive officer. “The expanded partnership with Sephora is an exciting step in Tanger’s growth.:
