In what will bring the largest ScreenX auditorium in the world to New Jersey, B&B Theatres will open a cinema and entertainment experience at American Dream in East Rutherford. The move marks a significant expansion of B&B Theatres’ footprint in premier entertainment destinations, complementing its successful operation at Mall of America and signaling its first location in the Garden State.
ScreenX, developed by CJ 4Dplex, a producer of premium film formats and cinema technologies, is the world’s first multi-projection cinema that enhances the traditional movie-going experience by seamlessly extending the screens onto the surrounding walls of the auditorium. The approach offers viewers a 270-degree panoramic viewing adventure. Through its unique presentation of key scenes and exclusive scenic elements, ScreenX immerses audiences in an unparalleled visual environment, reimagining the way movies are experienced.
The new location will be the largest ScreenX auditorium in the world with a 80-foot-wide center screen and side walls measuring 82 feet each, boasting 242 feet of ScreenX viewing range for the moviegoer.
While the full details of the amenities and features will be unveiled at a later date, the venue will include eight screens of cutting-edge cinematic technology, multiple bowling lanes, a full redemption arcade and various food and beverage options including a restaurant and full service bar. The facility will offer unparalleled cinema presentations courtesy of the latest in laser projection, wall-to-wall curved screens, and heated, leather, electric recliners in every auditorium.
“This new location underscores our commitment to providing the most immersive and enjoyable entertainment experiences possible,” “Our presence at the Mall of America has been a tremendous success, and we are eager to bring our unique blend of cinema and entertainment to even more guests at the American Dream”
