Museum of Ice Cream (MOIC), a global experiential brand known for its immersive, multi-sensory experiums inspired by ice cream, is making a sweet return to the Magic City on September 6 with a new permanent location at Miami Worldcenter in Downtown Miami. Tickets are now on sale online.
Museum of Ice Cream is the only immersive experience where everyone plays like a kid and eats unlimited ice cream together. The Miami location spans 14,000 square feet over two floors and is a tribute to the city’s vibrant international spirit, culture, hospitality and love of ice cream. Highlights include a retro ‘Cream Liner’, a 60’s inspired luxury airplane that transports you from downtown Miami to a world of endless possibility where anything is pop-sicle. Guests explore ‘A Grand Hall of Freezers’, filled with mysterious doors, where you discover surprises, wonders and of course, treats. Top off your adventure by sliding down a double helix slide into a sprinkle pool designed as a tribute to the iconic Versace Mansion.
“Living in Miami, and opening a Museum at the Faena Bazaar back in 2018 was a dream for me and changed how I approached designing the past five museums we have opened around the world,” says Maryellis Bunn, co-founder and co-CEO of Museum of Ice Cream. “With this Museum being a permanent build, I was able to push the boundaries of design and interactivity, making this the creamiest, most colorful, and tastiest museum yet. You’ll see sensory elements from taste, touch and smell incorporated throughout.”
To enhance the journey through scent and taste, Museum of Ice Cream Miami partnered with sensory scientists at International Flavors and Fragrances to create a multi-sensory tasting experience that takes guests on a journey through the flavors of the tropical city. In celebration of opening, Museum of Ice Cream Miami will feature new flavors from beloved local creamery Azucar Ice Cream. Museum of Ice Cream Miami is also thrilled to serve Cosmic Bliss for the first time featuring their new and creamy coconut-based soft serve.
Adults can also let their imagination soar as they enjoy a date night or a fun night out with friends. From ice cream-themed cocktails to hours of adults-only play, Museum of Ice Cream Miami hopes to inspire imagination so all guests can rediscover the kid within. Adults are taken on a transformational journey, allowing them to forget their adult worries by utilizing the power of play; from swimming in sprinkles, exploring banana jungles, playing in a carnival and of course, eating unlimited ice cream.
Museum of Ice Cream Miami opens to the public on September 6, with tickets available at museumoficecream.com.
