Times Square has gotten a little sweeter with the opening of Serendipity3 restaurant, the New York City landmark and home of Frrrozen Hot Chocolate, at 157 West 47th St. This location opens as the restaurant celebrates the 70th anniversary of its debut in September 1954 on New York’s Upper East Side.
Serendipity3 Times Square brings fans of the restaurant their favorite UES menu items and a few new additions, including a Sunday Chicken Dinner Sundae, two new sandwiches, three new ice cream flavors and more. The new location also features a bar area offering innovative, over-the-top cocktails, as well as a full ice cream bar. As a venue that has housed art and culture legends for the past 70 years, Serendipity3 Times Square will also be inviting local artists to display their art throughout the restaurant and provide restaurant goers in Times Square the opportunity to shop artwork on the walls as they dine in.
“There is no better way to celebrate our 70th anniversary than by officially opening a new location in the Theater District, marking the first time we have ever expanded in Manhattan,” said Chef Joe Calderone, creative director of Serendipity3. “Serendipity3 has been a destination for locals, tourists and celebrities alike who share a common interest — a love for ice cream and over-the-top menu items. We cannot wait to welcome thousands of new customers into our Times Square location and continue the tradition and legacy of the iconic Frrrozen Hot Chocolate!”
Designed by New York-based interior architect Chapman, the new location delivers a bolder, more contemporary take on the restaurant’s signature funky, eclectic aesthetic, providing social-media worthy, eccentric design in the mix. Chapman has brought the restaurant’s long-time Andy Warhol connection to life through reproductions of Warhol ‘s signature pop art depicting Marilyn Monroe, the late Queen Elizabeth II and more across the restaurant’s walls.
As an homage to the original location’s iconic Tiffany lamps, Chapman also worked with local stained glass artist Allison Eden for similarly styled glass mosaic installations, including a stained glass installation of a roaring fireplace, a subtle nod to the restaurant’s namesake, the 2001 rom-com “Serendipity” starring John Cusack and Kate Beckinsale.
“When designing Serendipity3 Times Square, we wanted to amplify everything that is iconic about the original Upper East Side location and the restaurant’s brand through pattern, bold colors, lighting and more,” Chapman said. “Through its Warhol elements, Allison Eden’s outstanding vibrant glass mosaics throughout, and a new twist on all things form, pattern, color and light, restaurant goers are in for a real treat as soon as they step inside.”
