As part of its massive opening of 1,500 temporary locations this year, Spirit Halloween will open five locations in Levin Management Corp.’s leaded and managed portfolio. Look for a spooky time at Brunswick Shopping Center on Milltown Road in North Brunswick New Jersey; Rutgers Plaza on Easton Avenue in Franklin Township, New Jersey; Somerset Shopping Center in Bridgewater, New Jersey; High Pointe Commons on High Pointe Boulevard in Harrisburg, Pennsylvania and Crossroads Place on South Jefferson Street in Leesburg, Virginia.
“Spirit Halloween’s approach speaks directly to what today’s consumers want from an in-store retail experience. Kids of all ages love the animation and displays,” noted LMC’s Sidney Singer, vice president of leasing.
Spirit Halloween’s pop-up shops are more than a successful business model for this seasonal retailer; temporary store locations also benefit the shopping centers where they are located, LMC added.
“It’s a positive for a property that has available space or space in transition between tenants,” Singer said. “A seasonal store adds a nice little income as well as a boost of foot traffic. It’s a real win-win-win situation for the landlord, co-tenants and consumers alike.”
