Newswire Mann Market

Insomnia Cookies Reaches 300 Store Mark with Seattle Opening

Insomnia Cookies (Photo courtesy of Insomnia Cookies)

Insomnia Cookies has reached a significant company milestone by announcing the opening of its 300th bakery worldwide in Seattle’s University District. With bakeries across the U.S., Canada, and the U.K., this achievement reinforces the late-night bakery’s commitment to increasing access to its products and meeting the cookie cravings of its Insomniacs.

In 2024, Insomnia Cookies is projected to open 55 new locations, surpassing the brand’s highest total new store openings in a year. This year, Insomnia Cookies debuted its global headquarters – the “Imagine What’s Possible Center” (IWP) and Flagship Bakery. The company also expanded its portfolio to include transit centers with the opening of a bakery in the heart of New York’s Penn Station and an upcoming location set to open in Washington D.C.’s Union Station in the coming weeks.

The late-night bakery first expanded its international footprint to Canada and the U.K in the summer of 2023 with further expansion planned for the fall. Insomnia Cookies, fueled by a new partnership with Verlinvest and Mistral Equity Partners, plans to open over 1,800 bakeries in the United States alone in the next decade.

“Our first store opened in 2003, and as we celebrate our 21st birthday this October, I’m so grateful to our community of Insomniacs that has grown beyond my wildest dreams,” said Seth Berkowitz, CEO and Founder, Insomnia Cookies. “Since day one, our spirit of creativity and imagination has driven us to continue innovating and pushing the boundaries of cookie creations to feed the insatiable hunger of our customers.”