Funnel Leasing, an AI-infused multifamily CRM, announced a new product enhancement: Generative AI-powered virtual assistant. Funnel clients can now leverage generative AI to conversationally answer renters’ questions, giving their teams a hand, providing an excellent renter experience and improving their margins.
Traditionally, multifamily operators have been forced to rely on AI without a proven CRM as a source of truth and next steps for teams. This let questions go unanswered, forced them to staff and train a large team to answer questions or outsource to a third party.
Now, the multifamily AI trusted by eight of the top 25 leading and largest property managers have generative AI powers. According to Funnel, its Virtual Assistant that improves customer experiences, saves agents time and boosts conversions for years, is now backed by cutting-edge generative AI technology. Funnel’s new AI Assistant utilizes a leading large language model (LLM) to answer complex questions in a personalized and conversational way.
Built directly into Funnel’s CRM and team’s workflows, Funnel’s AI gives agents visibility into the messages the AI is sending. The AI also automatically adds renter and resident preferences to their single renter-centric guest card. When it’s time to hand off to the human team, AI seamlessly hands the nurtured lead over for teams to provide customer service. Because AI is ingrained into Funnel’s CRM these tasks are automatically created in the CRM guiding the team on what actions to take next to achieve business goals.
The system also enhances communications by providing suggested responses for questions other solutions can’t handle, and transcribing and summarizing calls.
“Conversations about choosing a new home are emotional, meaningful and require a high touch. This investment into generative AI makes these interactions more conversational so that renters feel supported at every step of their customer journey,” said Tyler Christiansen, CEO, Funnel. “Because our AI is built to work in tandem with our CRM as a true virtual assistant, onsite and centralized teams finally have visibility to all communication with each prospect and resident, unlike other solutions that first developed AI products siloing important communication outside the CRM. As large language models have sped up AI iteration it becomes abundantly clear that AI needs to be built into a proven CRM to be transformational in multifamily.”
