Blue Suede Hospitality Group (BSHG), a forward-thinking company reshaping the hospitality industry by integrating cutting-edge technology and creating an at-home ambiance in each of its spaces, has appointed Shade Group PR as its agency of record.
Shade Group will lead all communication efforts for Blue Suede Hospitality Group, promoting its unique portfolio of boutique properties and enhancing the guest experience through innovative and personalized offerings. The agency’s strategy will focus on elevating awareness of BSHG’s upcoming hotel openings and driving attention to key partnerships with renowned food and beverage (F&B) brands.
“Our vision for the future of hospitality centers on blending comfort, convenience, and cutting-edge technology to craft exceptional guest experiences. We’re excited to start our partnership with the Shade Group team, and are confident their efforts will help drive momentum for our upcoming hotel openings and culinary partnerships across the Blue Suede portfolio,” said Kenny Lipschutz, Founder and CEO of Blue Suede Hospitality Group.
Blue Suede Hospitality Group is rapidly gaining recognition for its fresh approach to boutique accommodations. As BSHG continues to expand its footprint, Shade Group will play an essential role in delivering consistent, high-impact communications that resonate with both travelers and industry leaders. BSHG currently has three Miami Beach openings slated for the remainder of 2024 including Beach Plaza, Aloha Fridays, and The Daydrift.
“As Blue Suede Hospitality Group continues to transform the boutique hotel landscape, we are excited to amplify their vision through innovative and tailored communication strategies. At Shade Group, we understand the importance of blending storytelling with impact, and we look forward to showcasing the unique experiences BSHG offers to travelers and partners alike,” said Haley Edelson Cohen, Founder and CEO of Shade Group.
This announcement comes as Shade Group continues its track record of representing leading hospitality and lifestyle brands, executing innovative campaigns that deliver results.
