365 Connect, an advanced automated marketing, leasing and resident engagement platform for multifamily communities worldwide, has released the Junk Fee Act Compliant unit selection interface, which provides real-time move-in costs calculations, along with enhanced unit specific amenities, imagery, virtual tours, pricing and availability. The feature is available now across the 365 Connect Platform.
Today’s renters are increasingly seeking detailed, unit-specific information for each apartment they consider. A recent survey by apartments.com of 30,000 renters revealed that a staggering 99% want access to these details during the selection process. This highlights a major shift in renter expectations, with a growing demand for transparency and personalized information when evaluating housing options.
For prospective renters, showcasing individual unit details leverages data to personalize each apartment, highlighting its unique amenities, photos, virtual tours and pricing based on selected lease terms and move-in dates. This feature goes further by offering real-time calculations of total move-in costs, including rent, deposits and additional service fees, helping renters gain a clear understanding of the true cost of their lease.
365 Connect streamlines the leasing process for property management teams by reducing friction through equipping prospects with comprehensive information, which accelerates leasing cycles and boosts conversion rates. The platform provides clear move-in costs calculations at the marketing, application and lease execution level, ensuring full pricing transparency and compliance with the latest Junk Fee Act regulations for rental housing at every step.
“Renters are no longer satisfied with just knowing general property details; they want to compare individual units, understand how each space differs and determine which one best suits their personal needs and preferences,” said James W. Lancaster, chief product officer of 365 Connect. “By offering detailed, unit-specific information upfront, property managers can not only meet this growing expectation but also enhance the renter’s decision-making process.”
