Singapore-based Prima Asset Management has partnered with Australia’s largest private hotel investor, Schwartz Family Company, to accelerate its real estate expansion in London, Europe’s leading hotel investment destination. Schwartz Family Company will serve as a key investor in Prima’s London Paddington hotel redevelopment project and possibly other future ventures. This strategic collaboration marks a significant step in Prima’s UK expansion, bolstered by Schwartz Family Co’s extensive portfolio of 15 hotels and over 4,300 rooms across Australia.
Recognising the long-term value in London’s hospitality market, Dr Jerry Schwartz, Director of Schwartz Family Company, expressed a personal connection to the venture:
“Having been associated with Prima’s team for over two decades, continuously fostering a wonderful relationship, this investment is deeply meaningful as it reconnects me with the neighbourhood where I spent some of my early life. Prima’s vision for this project, along with future opportunities, aligns perfectly with my passion for creating sustainable, modern hospitality spaces.”
Ben Hall, CEO and Co-Founder of Prima, added:
“Our strategic focus on value-add opportunities in Central London is already yielding promising results. By combining our in-house expertise with high-value, industry-leading partnerships, we are positioned to deliver sustainable long-term returns through our regulated VCC Fund, managed by First Degree Global Asset Management.”
