Newswire Agents of Tech

MoxiWorks Secures Additional Capital 

Real estate sales and marketing software provider MoxiWorks has secured what it called significant additional capital from its ownership group, including private equity partner Vector Capital and brokerages Howard Hanna Real Estate Services and Windermere Real Estate, to fund the company’s focus on innovation and serving its client base of over 800 brokerages and 400,000 agents navigating the changing residential real estate market.

MoxiWorks also announced Craig Raeburn Jr. has been hired as chief revenue officer to lead the company’s evolving sales strategy.

“When I joined MoxiWorks six months ago, it was clear that the residential real estate industry was undergoing significant change. Situations like this create huge uncertainty, but also a huge opportunity for evolution to support the modern agent. And there was an opportunity to look inward and ask, ‘What should we be doing differently to help drive success for our customers?'” MoxiWorks CEO Eric Elfman said. “We are disrupting our company through investments in product and leadership to be a better partner to our customers. Vector Capital’s support and Craig’s experience aligning go-to-market strategies to drive growth allow us to accelerate our transformation, while also ensuring that we continue to meet our customers’ needs and deliver the support they have come to expect.”

The additional capital will be used to advance an aggressive product strategy in support of MoxiWorks’ mission to help brokerages and their agents find, win, and close more deals. These center around four cornerstones: AI and automation, agent team capabilities, propensity scoring and mobile. This includes the development of expanded, modern capabilities that align with how agents work today, including an intuitive user interface that relies on AI and automation to streamline workflows and provide insights that allow agents to work faster and smarter, and ultimately win more business.

Raeburn will be responsible for sales globally. He brings a broad background and unique ability to identify market opportunities, implement effective sales processes at both early-stage growth companies, and established market leaders throughout his 30-year career.

He joins MoxiWorks from SimpleLegal, where he most recently led the legal operations software platform’s sales organization. During his five-year tenure, he scaled SimpleLegal’s business by seven times through new customer acquisition and expansion strategies. Earlier, he served as vice president, commercial programs at Provation and global vice president, account management at TyMetrix, a Wolters Kluwer business.