Newswire Agents of Tech

Zillow and Redfin Partner for Multifamily Listings

Zillow and Redfin announced a partnership making Zillow the exclusive provider of multifamily rental listings (properties with 25 or more units) on Redfin and its sites, Rent.com and ApartmentGuide.com.

This partnership is expected to give renters access to a larger pool of available apartments by expanding the Zillow Rentals Network to include Redfin, Rent.com and ApartmentGuide.com, alongside existing Zillow brands HotPads and Trulia, as well as Realtor.com, which was added as a partner in 2024.

“This Zillow partnership will give Redfin visitors access to one of the largest and fastest-growing databases of rental listings,” said Redfin CEO Glenn Kelman. “We believe it will increase our overall traffic and the profits from our rental business, letting us focus on what we do best: dazzling online listing search, paired with dazzling brokerage, lending and title service.”

Renters searching on Zillow will gain access to even more apartment listings over time, creating a more comprehensive rental experience in one place. At the same time, all multifamily properties advertising with Zillow will syndicate directly to Redfin and its sites, Rent.com and ApartmentGuide.com, expanding their reach and connecting them with more lease-ready renters. Multifamily properties advertising on Redfin’s websites will have the opportunity to transition to Zillow so they, too, will be able to reach a wider audience. Zillow will begin syndicating multifamily rental listings to Redfin and its affiliated sites this spring.

“Renters want choices, and this partnership will deliver just that — more apartments available across more platforms,” said Zillow CEO Jeremy Wacksman. “What’s good for renters is good for our multifamily partners, too. This agreement will give them additional opportunities to connect with ready-to-move renters, helping them grow their businesses. Adding the Redfin sites to the Zillow Rentals Network helps us scale our impact and drive continued growth for our multifamily partners and our business.”

Zillow has 50,000 properties advertising across its platform as of December 2024, up from 37,000 properties in December 2023.