Saks Fifth Avenue is partnering with The London West Hollywood at Beverly Hills hotel to bring the retailer’s luxury personal shopping and styling service, The Fifth Avenue Club to the hotel, located at 1020 North San Vicente Blvd. The Fifth Avenue Club West Hollywood expands Saks Fifth Avenue’s service in Los Angeles and extends its existing Fifth Avenue Clubs, which have historically been housed within Saks Fifth Avenue stores. This new location introduces bespoke offerings such as an in-house beauty space and shoppable art installation.
Available to both local customers and hotel guests, The Fifth Avenue Club West Hollywood is a by-appointment destination, providing every customer the chance to customize the store to their unique shopping preferences. Customers can shop a regularly curated merchandise assortment that complements items pulled specifically for client appointments, based on an in-person or virtual consultation with a Saks Stylist. A dedicated beauty counter is also available to further enhance the client experience.
Select pieces from Saks Fifth Avenue’s fine art collection will be on display, as well as a QR code so clients can easily browse the full art gallery and visualize each piece in their own homes. The Fifth Avenue Club West Hollywood can also be personalized for exclusive events, brand takeovers and customized shopping journeys.
“The Fifth Avenue Club West Hollywood represents Saks Fifth Avenue’s commitment to redefining the luxury shopping experience by combining our expertly curated assortment with personalization in an innovative way,” said Larry Bruce, president, stores, Saks Fifth Avenue and Neiman Marcus. “West Hollywood is the perfect setting for this concept, allowing us to offer our customers an unmatched level of service in a space that reflects the sophistication and creativity of our brand.”
A floating fitting room, wrapped in dichroic acrylic, serves as a striking centerpiece in the space, while suspended clothing fixtures and a minimalist seating area complete the modern, inviting atmosphere. The shop’s windows are wrapped in dichroic vinyl to reflect an iridescent palette onto the mirrored surfaces within The Fifth Avenue Club West Hollywood.
“We are absolutely thrilled to partner with Saks Fifth Avenue to bring The Fifth Avenue Club to West Hollywood,” said Terry Buchholz, general manager, The London West Hollywood at Beverly Hills. “The London West Hollywood hosts a myriad of film screenings, junkets and events throughout the year, and we feel confident that having this offering on property will greatly appeal to those within the entertainment industry as well as to our hotel guests and locals. We eagerly anticipate building a strong and successful partnership.”
