Redevelopment-inspired leasing velocity is on full display at West Orange Plaza in West Orange, N.J., including the addition of Dogtopia, with 5,000 square feet in February, and an upcoming Club Pilates, said Levin Management Corp., the center’s leasing and managing agent.
The Whole Foods-anchored shopping center at 235 Prospect Ave. launched a multi-million-dollar, property-wide renovation in 2024, following a new lease with Target.
Founded in 2002, Dogtopia is a growing category leader and on pace to reach more than 400 centers by 2026. Six more leases – totaling approximately 25,000 square feet – are in negotiation, with additional LOIs in process. This activity could fill the property’s available in-line spaces as well as its new and expanded outparcel buildings under and soon-to-be-under construction.
“We are seeing, firsthand, the momentum that redevelopment can bring at West Orange Plaza, in the form of sustained interest among best-in-class, expanding retailers,” said LMC’s Ed Vasconcellos III, leasing representative. “The addition of two strong, nationally recognized brands like Dogtopia and Club Pilates underscores the success of our efforts to secure this shopping center’s position as a preferred retail destination. We look forward to announcing more new leases – curated to align with evolving consumer demands and elevate the property’s appeal – in the coming months.”
Vasconcellos arranged the Dogtopia and Club Pilates leases on behalf of West Orange Plaza’s ownership. JLL’s David Townes and Alana Friedman, who at the time of the transaction were with Cushman & Wakefield, represented Dogtopia. Florian Suserman of Ripco Real Estate represented Club Pilates.
