Following its 2024 launch in department stores including Nordstrom, Dillard’s and Von Maur and several downtown pop-ups, eco-friendly footwear brand Vivaia will open its first U.S. brick-and-mortar store at 68 Prince St.
Celebrating the essence of NYC and the brand’s commitment to sustainability, the 900-square-foot space features original exposed brick design details to honor the city’s heritage while integrating lush greenery and natural light to embody its eco-conscious DNA.
Transcending beyond the traditional transactional storefront with a connection hub and destination for its loyal consumers and community, Vivaia’s New York destination serves as an immersive touchpoint to engage and attract new customers and enhance brand awareness, in their continued path of pioneering footwear innovation within the U.S. market and globally.
Vivaia offers a reimagined take on trend-forward, eco-friendly and comfortable shoes – Mary Janes, Slip-on sneakers, and coined “running” heels so comfortable you can run in them. Moving forward into 2025, the brand plans to expand across key markets in America, Europe and Asia, building on its disruptive momentum and market presence.
